Why Teddy?
We chose the name Teddy for its warmth and familiarity, and its connection to the beloved bear that accompanies childhood memories. Simple and easy to remember, it feels close to children and can bring a whole world of products together.
Teddy, the cheerful white bear in red overalls, embodies the brand’s curiosity, joy and love of discovery. We want him to be a lovable companion whom children recognise and associate with happy mealtimes at home, at school and during play.
Teddy’s food world
The Teddy family includes a variety of foods and products for different moments in a child’s day:
- Cereal-based baby foods: Options for the start of complementary feeding, according to the age specified for each product.
- Breakfast cereals and corn flakes: Varieties and flavours that bring enjoyable choice to the breakfast table.
- Sterilised milk and flavoured milk: Products developed for suitable age groups, with formulations and formats for everyday use.
- Natural juices: Options developed with attention to fruit sourcing, ingredient quality and a clearly stated composition.
- Biscuits: Varieties developed with attention to ingredients, texture and serving sizes appropriate for the intended age group.
- Chocolate and other children’s products: Thoughtful choices that add variety and enjoyment, with attention to their composition and portions.
We aspire to expand this family with more nourishing products that serve children’s needs and accompany their stages of growth.
Something for every stage
Covering ages 6 months to 12 years means that Teddy products are intended for different stages. Each product has its own suitable age, formulation, texture, portion and directions, as stated on the packaging.
Suitable infant foods are introduced from 6 months as complementary feeding alongside breastfeeding. Other products, such as breakfast cereals, milk, juices, biscuits and chocolate, are intended for the appropriate ages for each product.
What do we believe in?
Nutrition begins with product development.
We place the suitability of ingredients and formulations for the intended age group at the heart of our work, with attention to taste, texture and ease of eating and preparation.
Parents’ trust needs clarity.
We aim to provide clear information on ingredients, nutritional value, allergens, suitable age, directions for use and storage.
Food is an experience of discovery.
We want Teddy’s playful identity to help build a positive relationship with food, encouraging children to discover flavours and enjoy their meals.
Variety is part of balanced nutrition.
We develop our products to be part of a varied, age-appropriate diet, considering the role of each product, its portion size and how often it is consumed.
Our vision
To become a brand rooted in Syria that earns the trust of families locally and regionally, through a complete world of children’s food products that combines care for nutrition with a joyful experience.
Our mission
To develop foods for children aged 6 months to 12 years that consider each stage of development and combine thoughtfully chosen ingredients, enjoyable flavours and ease of use, giving parents clearer choices and accompanying children in their everyday lives.